Social media for authors, publishers and book designers.
Social media for authors, publishers and book designers means having a social media presence to boost their books. It is a way to increase presence online for small publishers too. Working with social media platforms takes time, effort, and knowledge. The more time spent on Facebook, Instagram, Twitter, and Pinterest, the more traffic you will generate. But it takes time to grow.
While Star Print Brokers has nearly 50,000 Twitter followers, we do not get a lot of clicks. All Tweets have an image, post link, and hashtags. It is not how many people you follow that is important, but how many follow you on each social media account. Followers are good for Search Engine Optimization (SEO). The question is — where is your time best spent? Is it working on SEO for your website or on Amazon, or on social media?
Establish Social Media Accounts
There is much free and paid information available on how to set-up and post to social media. Find additional instructions on each platform, YouTube, webinars, courses, and links to classes. There are also plenty of graphics that are specific to each platform. Set up accounts for each of these platforms.
Log into your personal Facebook account. Select “Create Page.” This may be in different locations depending on the device that you are using. Select “Business / Brand” and choose a category. Get instructions to create a Facebook page at this Facebook link: https://www.facebook.com/business/learn/lessons/tips-to-creating-a-facebook-page
Pinterest business page
Visit the link below for complete instructions. You will fill in your email address, password, business name, type of business, and website URL. https://help.pinterest.com/en/business/article/get-a-business-account You can then follow 5 topics. This is less important if you use Pinterest to promote your brand. Create boards and pins to post.
Use your personal Twitter profile or create a new profile. Go to: https://help.twitter.com/en/using-twitter/create-twitter-account for complete instructions. If using your personal profile or a new profile, be sure to add your website information to your bio.
Download the Instagram App, create a profile and add a photo. You can convert a basic profile into a business profile. Post photos and / or videos. Find people to follow and engage with others. Get started here: https://business.instagram.com/getting-started
Need to know: A cover image is the background image at the top of your social media page. Each platform has different size requirements. Verify image sizes before creating it. The sizes also vary for profile photos and bios on each platform. Always add links to your website or blog.
Consistency: Develop a brand and an overall look for all your sales and marketing efforts. Follow this through on your website and social media. Maintain consistency by having an identifiable brand everywhere.